In the “price hikes” of the past two years, many small and medium-sized enterprises have not been able to withstand this pressure and have been gradually eliminated by the market. Compared with the predicament faced by small and medium-sized enterprises, large enterprises with more technical products have relatively little influence. On the one hand, due to the large demand for raw materials from large companies, the raw materials of large companies generally use futures. The characteristics of futures trading enable large companies to purchase raw material suppliers’ stable raw material supply in the next few months before the price increase, which greatly reduces the impact of rising raw material prices on companies. On the other hand, large companies rely on Advanced technology and high-end manufacturing control the mid-to-high-end market. The added value of products is high, and the ability to withstand the risk of rising prices of raw materials is undoubtedly stronger.

In addition, under the impact of full market competition and environmental pressure, backward production capacity has gradually cleared up, which has also promoted the technological upgrade of the industry, the shoe industry has returned to the right track, and the market share of leading companies in the industry has further increased. In the future, with the continuous improvement of market specialization, the quality and level of the Jinjiang shoe industry chain will usher in favorable conditions, production will become more concentrated, and the market will be more stable.

In fact, in addition to these technology giants in the market, some cutting-edge technology companies have already made achievements in the intelligent manufacturing of clothing. For example, the underwear brand “Jiaoyi” reshapes the clothing supply chain through big data and intelligent manufacturing to achieve high turnover and low turnover. The inventory is even close to zero. Xindong Technology was established in 2018. An ultra-precision 3D digital material simulation technology created in cooperation with China Textile Information Center allows fabrics to take advantage of digital technology, helping companies to quickly virtualize product display and zero-cost pre-sales, and reduce fabrics 50% of research and development costs and 70% of marketing expenses for manufacturers and brand owners have shortened the delivery cycle by
90%.
Apparel exports are now at an inflection point, sales promotion + cold winter help clothing consumption
Affected by the epidemic in the first half of the year, more than 80% of the apparel industry companies’ revenue declined, which seriously affected the industry’s prosperity. According to data from the Ministry of Industry and Information Technology, in August, clothing exports increased by 3.23% year-on-year, which was the first time that the monthly positive growth had resumed after 7 months of negative growth during the year.
In September, the 2020 National “Consumption Promotion Month” activities organized by the Ministry of Commerce and the Central Radio, Film and Television Station and the “Eleventh” double festival holiday had a significant boost to the apparel and textile industry. Subsequent “Double Eleven” and “Double 12″ promotional activities wil continue to increase the consumption of textiles and clothing. In addition, the China Meteorological Administration stated on October 5 that the La Niña event is expected to occur this winter, which refers to the phenomenon of cold water that has anomaloussea surface temperatures in the equatorial central and eastern Pacific and has reached a certain degree of intensity and duration. The extremely cold weather this winter has greatly stimulated the consumption of winter clothing.